The Ecommerce Playbook · Coming soon

Your product. Every campaign.

Stop spending thousands on product shoots. Turn one phone photo of your product into website imagery, product pages, social content and ready-to-run Meta and Google ads. The full workflow, start to finish.

Launching soon at £69. 50% off at launch with code BRAND50 (£34.50).

AI-generated fashion campaign: model in a trench coat carrying a leather bag
01Shoot it on your phoneNo studio, no photographer. One clear photo of the product you already sell.
02Build the whole campaignStudio shots, styled angles, details, models and video, all locked to your real product.
03Run it as adsEvery asset resized and ready for Meta feed, Stories and Reels, Google Shopping and Display.

The cost of content

Skip the shoot. Keep the thousands.

A professional ecommerce shoot can easily run into thousands of pounds, and you pay it again for every new product, season and campaign. The Ecommerce Playbook teaches you to create the same content yourself, as often as you need it.

A traditional shoot
Thousands
  • Photographer and studio hire
  • Models, stylist, hair and make-up
  • Retouching and editing
  • Weeks of planning and waiting
  • Paid again for every new product
The Ecommerce Playbook
£69
  • One photo on your phone
  • Studio, lifestyle and on-model images
  • Product video, social content and ads
  • Create whenever you need to
  • Reuse the workflow for every product

Shoot costs vary by brand and brief. You'll need an AI image and video tool subscription to follow the workflow.

What this Playbook is

One image. Your entire content engine.

AI-generated editorial: model in a check blazer and beret on stone steps

The Ecommerce Playbook is a complete, step-by-step workflow for creating all of your ecommerce and marketing content from a single photo of your product.

You take one clear photo on your phone. The Playbook shows you exactly how to turn it into studio packshots, detail shots, on-model and lifestyle images, product video, website and product page imagery, social content and ready-to-run ads.

Everything is built from that same photo, so your product looks accurate and consistent everywhere it appears. No photographer, no studio, no models, no waiting for the next shoot. New product? Run the same workflow again.

The full flow · one product

One photo in. A full campaign out.

This is the workflow inside the Playbook. Start with one real photo of your product and follow each step: every studio shot, social angle, lifestyle scene, video and ad is built from it, with the same locked details every time.

Raw iPhone photo of the product

01Capture

Product locked as a clean reference

02→ Product lock

Studio packshot for the website

03→ Studio image

Four styled social angles

04→ Styled angles

Macro detail close-ups

05→ Detail shots

AI model wearing or holding it

06→ On-model

Lifestyle scene in location

07→ Lifestyle

Short product video

08→ Video

Finished product page

09→ Product page

6-slide Instagram carousel

10→ Social

Meta feed, Story & Reels ads + Google Shopping

11→ Paid ads, live

One product. Every placement.

Everywhere your brand needs to be.

Every image is created once and used twice: natively on your own channels, then resized to spec for paid media.

WebsiteHomepage heroes, collection banners, product galleries, icons and thumbnails.
Product pagesLayouts designed to sell, with studio, detail, on-model and lifestyle images in the right order.
SocialThe exact 6-slide Instagram carousel, Stories, Reels covers, TikTok and organic posts.
CampaignsEditorial, lifestyle, launches and seasonal creative, whenever you need them.
Paid mediaMeta feed and story ads, Google Shopping, Google Display banners, retargeting and email.

Built for paid social

Ready to run as Meta ads.

Learn the sizes, safe zones and formats that each placement needs, so the same shoot fills your feed ads, Stories, Reels and Google Shopping without extra work.

AI-generated lipstick ad

Meta feed · 1:1

AI-generated coat campaign on a black sand beach

Meta feed · 4:5

AI-generated coat campaign in Paris

Stories & Reels · 9:16

AI-generated diamond ring product shot

Google Shopping

What's inside

This isn't a prompt pack. It's a production system.

You'll learn how to lock your real product, direct the photography, control lighting and build campaigns that look like your brand, and keep doing it long after any single image.

I: The product
  1. 01Capture it on your phone
  2. 02Lock the product as a reference
II: The shoot
  1. 03Lighting, lens & photography direction
  2. 04Studio, lifestyle, macro & editorial images
  3. 05AI models & product placement
III: The campaign
  1. 06Product video
  2. 07Brand & campaign consistency
  3. 08Troubleshooting & corrections
IV: Publish
  1. 09Website & product page layouts
  2. 10The 6-slide Instagram carousel
  3. 11Meta & Google ad specs, ready to run

Plus 50 starter prompts with visual examples, lifetime access and future updates.

Made with the method

Create more. Shoot less.

No studio bookings, no location hire, no waiting for the next shoot. Fashion, beauty, jewellery and accessories: create, test and refresh your visuals whenever your brand needs them.

AI-generated equestrian fashion editorial AI-generated bag campaign AI-generated coat campaign AI-generated beauty close-up AI-generated jewellery editorial AI-generated street style fashion image AI-generated lifestyle fashion image AI-generated gold bangles on model AI-generated coat campaign in Paris AI-generated beauty close-up AI-generated tailoring editorial AI-generated fine jewellery campaign AI-generated beauty portrait AI-generated bag campaign AI-generated skincare close-up AI-generated skin texture close-up

All AI-generated

Want to go deeper in one category? The Edits are specialist packs for jewellery, beauty, sport and more.

Your next campaign starts soon.

Your product. Your brand. Your creative direction, without the cost or limits of a traditional shoot.

The Ecommerce Playbook · £69

Coming soon. 50% off at launch with code BRAND50

Tell me when it launches →