The Influencer Playbook

One character. An entire digital life.

Create a hyper-realistic AI influencer from scratch, keep them consistent across photography, outfits, locations, video, voice and social content, then learn how to monetise them.

Get the Playbook · £69

New here? 50% off your first purchase with code IVY50 (£34.50).

Ivy, an AI influencer, in a restaurant doorway
Ivy · AI generated
01Build herA believable AI influencer, consistent across every photo, video and post.
02Make money from herAffiliate, brand content, UGC, sponsored posts: the routes AI influencers use to earn.
03Earn 70% commissionRecommend the Playbook through your own link and earn on every qualifying sale.

The transformation

From one avatar to a complete influencer brand.

Creating the face is only the beginning.

Ivy at dinner
Ivy

01Character

Ivy in a taupe two-piece
Ivy

02Consistency

Ivy walking a London street
Ivy

03Photography

Ivy and a friend in autumn knitwear
Ivy

04Outfits

Ivy at lunch on a London terrace
Ivy

05Locations

Ivy with a coffee
Ivy

06Video

Ivy recording a podcast
Ivy

07Voice

Ivy at dinner with a friend
Ivy

08Social

Ivy at a cocktail bar
Ivy

09Monetisation

Scroll →

The second half of the Playbook

Make money from your AI character.

Create the character. Build the audience. Understand how it can make money.

The Playbook walks through the realistic routes AI influencers use to earn, how each works, and what it takes.

Affiliate marketingCommission on products your character recommends.
Digital productsGuides, presets and packs built from what you've learned.
Brand contentImagery and video created for brands, featuring your character.
UGC-style creativeAd-ready content in the native style brands buy.
Sponsored collaborationsPaid posts and partnerships on your character's channels.
Creative servicesUsing the skill itself to create for others.

Results vary. The Playbook explains how these routes work. It doesn't promise or guarantee income.

Bonus · The AI It Girl affiliate programme

Learn it. Build it. Earn from it.

Eligible customers can join the AI It Girl affiliate programme and earn commission on qualifying Influencer Playbook sales made through their own link.

70%

Commission on qualifying Influencer Playbook sales: approximately £48.30 per qualifying full-price sale at £69, or about £24.15 when the buyer uses the 50% first-purchase code, before any refunds, taxes or programme adjustments.

01Learn the system
02Build your influencer
03Create content
04Share your results
05Recommend the Playbook
06Earn commission

Subject to eligibility and the programme terms. Earnings depend on sales made through your link and aren't guaranteed.

What you'll learn

One system. Fifteen steps.

Every stage builds on the last, from the first reference image to a character with an audience.

I: The character
  1. 01Create your character
  2. 02Build the character sheet
  3. 03Lock their identity & maintain consistency
II: Realism & the shoot
  1. 04Create realistic skin & human detail
  2. 05Photography, lighting & shoot direction
III: Styling & world
  1. 06Change outfits without losing the character
  2. 07Put them in different locations believably
  3. 08Build their world & lifestyle
IV: Motion & voice
  1. 09Turn images into realistic video
  2. 10Create voice & talking content
V: The influencer
  1. 11Build a content strategy
  2. 12Create their personality & story
  3. 13Build their social profiles
  4. 14Create brand collaborations
  5. 15Understand monetisation opportunities

Case study · Ivy

See the exact workflow behind Ivy.

Not theory. Ivy is the real-world example used throughout the Playbook, from her first reference image to finished social content.

Ivy in a full-body fashion look
Ivy

01The character

One face, locked in, so she looks like herself in every shot.

Ivy on a luxury trip
Ivy

02Her world

Outfits, locations and lighting, directed like a real shoot.

Ivy in a street-style shot
Ivy

03Her content

Photos, video and voice, ready to post.

The exact prompts, references and settings behind every image are inside the Playbook.

Close-up of Ivy showing skin texture and freckles
Ivy: skin, freckles, eyes

Realism & consistency

The difference is in the details.

Most AI imagery gives itself away in the small things. You'll learn to control the details that make a face read as human, and the subtle imperfections that stop it looking artificial.

  • Skin texture
  • Pores
  • Hairlines
  • Eyes
  • Teeth
  • Hands
  • Lighting
  • Shadows
  • Proportions
  • Imperfection

The same face, every time.

You'll also learn how to stop your character's face changing each time you create a new image, so they're recognisably the same person across hundreds of posts.

Ivy, shoot one
Shoot 01
Ivy, shoot two
Shoot 02
Ivy, shoot three
Shoot 03

Photography & creative direction

Don't just prompt. Direct the shoot.

Learn to think like a photographer and creative director, so one consistent character can front completely different campaigns.

  • Lighting
  • Framing
  • Composition
  • Camera angle
  • Lens look
  • Editorial vs candid
  • Flash
  • Daylight
  • Location
  • Mood
Ivy in a studio set
Ivy

Editorial · studio flash

Ivy walking in daylight
Ivy

Candid · daylight

Ivy at night with flash
Ivy

Night · on-camera flash

Ivy in warm bar light
Ivy

Interior · warm tungsten

Still image of Ivy
Ivy: still image
→
Ivy: the same image, moving (video)

Image to video

Make her move.

Turn stills into realistic video without losing who she is: natural movement, eye contact and the tiny details that sell it.

  • Walking
  • Talking
  • Blinking
  • Camera interaction
  • Identity held in every frame

Build the influencer

A character isn't an influencer until they have a life.

Create a consistent world, personality, visual identity and content strategy around your character: the things that make an account feel lived-in.

Ivy and a friend in Paris
Ivy: fashion
Ivy at a restaurant
Ivy: restaurants
Ivy in London
Ivy: London
Ivy and a friend in Paris
Ivy: travel
Ivy at dinner
Ivy: night out
Ivy in a pool
Ivy: wellness
Ivy getting ready
Ivy: getting ready
Ivy with a friend
Ivy: with friends
Ivy on a podcast
Ivy: podcast
Ivy walking in London
Ivy: everyday lifestyle
Ivy walking in London
Ivy

One character. An entire digital life.

From the first character reference to the finished Reel: learn the complete workflow behind building a believable AI influencer.

The Influencer Playbook · £69

50% off your first purchase with code IVY50

Build yours →